Lead generation plays a role in every business’s marketing strategy. Think about how many business sites you have visited since the dawn of the internet that you will never return to again. Not only did those businesses fail to capture your attention at that given time, but they failed to reconnect with you in the future.
This is a result of neglecting the lesson discussed in the jar analogy — prioritizing the different elements of your marketing strategy so that a foundation is in place for you to build an efficient and effective approach around.
With your content in place, your business can begin using lead magnets, lead capture, effective landing page design, and lead scoring to optimize lead generation rates and create an overall better-performing inbound marketing strategy.
A successful client lifecycle requires optimizing the process for converting visitors into leads. Unfortunately, a hole exists between the traffic generation phase and the lead generation phase that often results in one-time visitors who neglect your attempts to capture their information and never hear from you again.