B2B Lead Generation

A Lead is basically a consumer who shows voluntary interest in particular businesses’ products or services. Attracting these leads to your business with the help of various smart marketing techniques is called Lead generation. In the case of the B2B lead generation process, your leads or consumers are other businesses you need to attract.

For example, you specialize in corporate gifts and gift wrappers. You have a website and social media presence for the same as well. Now with your online business set in full swing, you need to create awareness amongst other businesses, acquire customers and bring in sales. For this flow to take place smoothly, you need to generate quality leads first!

B2B Lead Generation: Super Techniques

In the corporate gifting business example mentioned above, the best way to generate leads would be to

Place “order now” or “know more” forms at relevant places on your website

Collect all necessary consumer information — name, email address, contact, address, etc.. (understand which business needs to collect what data in the sections below)

Once the high-intent consumers submit information via the form, they are your ‘leads’.

Now you can connect with them directly. Send curated content such as engaging industry newsletters, product updates and so on.